Fashion Fetish and Fantasy. Book signing by François Berthoud
July 20, 2023

Chez Dede, the cult store of Via di Monserrato in Rome, invited its passionate crowd to join the artist François Berthoud for the presentation and signing of his new book Fashion, Fetish and Fantasy published by Rizzoli. François Berthoud is recognized as one of the most original illustrators of his time, known for erotica and romantic fashion illustration. His painstakingly produced, meticulously arranged linocuts and his expressive drip paintings have graced Vogue, Numéro, Visionaire, and Interview, among others. He has also created images for such leading brands as Yves Saint Laurent, Bulgari, Chanel, Givenchy, Sonia Rykiel, and Prada. Emerging in the 1980s, Berthoud has a distinct style that fuses fashion and erotica and was championed by the legendary Italian fashion editor Anna Piaggi. Showcasing more than thirty years of work, this collection includes an illuminating conversation with the artist, making it unique in the study of Berthoud as a cultural and artistic icon.

JMB by JMB. Book signing of Jeannette Montgomery Barron.
June 8, 2023

Chez Dede hosted American photographer Jeannette Montgomery Barron to present and sign her new photography book, published by NJG Studio. For the first time, JMB brings together the complete sittings of Jean-Michel Basquiat from 1984 and 1985, with an introduction by Francesco Clemente.

A Christmas Party in the Penthouse of Hotel Eden
December 4, 2022

Chez Dede hosted an ephemeral Salon in the Bellavista Penthouse of the historic Hotel Eden. Spectacular view, art, music and a bit of leggerezza entertained the guests until late in the evening.

A soulmates seductive Capsule Collection for Le Sirenuse, Positano
May 4, 2022

Chez Dede organized a special evening to launch the capsule collection for the iconic hotel in Positano, Le Sirenuse.

An evening where the taste of Rome met the taste of Positano with friends coming from all over the world to celebrate in the garden of Chez Dede.

The Ottoman Suite featuring Madame Malachite and A La Turca
December 5th, 2019

Chez Dede organized a special evening to launch the Christmas season with the voluptuous style and the opulent vision of its Turkish friends Irem Kinay and Erkal Aksoy bringing along their treasures from Istanbul.

An entire room of the roman store was transformed into an ottoman suite adorned with fine old Suzani and kilims, embroidered velvet pillows, accessories raised with a malachite stone. Turkish delights made the evening even more authentic and chic.

The Sartorialist INDIA - book signing
October 14th, 2019

Scott Schuman, a.k.a. The Sartorialist, honored Chez Dede by choosing to present his new book, India, at the roman store.

The book signing gathered a nice crowd of fans and friends, happy to discover the book: Scott has been traveling to India for over a decade to capture its wildly original beauty in markets, music festivals, city streets, and cricket fields, and across cities like Delhi, Jaipur, Chennai, and Mumbai. The result gathers all the unique qualities that have brought him worldwide renown: a photojournalist’s eye, a humanist’s empathy, and a fashion aficionado’s appreciation for design.

Get Together - in conversation with Kai Elmer Sotto
October 9th, 2019

Chez Dede celebrated, in collaboration with Soho House Rome, the launch of Get Together, the latest book by Kai Elmer Sotto, Bailey Richardson & Kevin Huynh, a.k.a. People and Co.
Although communities feel magical, they don't come together by magic. Get Together is a guidebook on how to build a community. The book untangles the challenge of getting passionate people together into clear steps and shares true stories of everyday people who created thriving communities.

Kai Elmer Sotto presented Get Together and explored the framework of building communities in conversation with Andrea Ferolla and Daria Reina, creative directors of Roman store Chez Dede.

Monserrato Chronicles, Chapter 2
June 11th, 2019

Chez Dede celebrated its fourth anniversary with the joyful complicity of its beloved neighbors, Fabio Salini Jewelry, L’Archivio di Monserrato of Soledad Twombly, MAC Maja Art Contemporanea, Maison Halaby. On that occasion, Chez Dede revealed the new collection of leather bags and pochettes and entertained the guests in the beautiful hidden garden.

Italian Chic - book presentation at Assouline Istanbul
November 8th, 2018

The fantastic Irem Kinay, head of Assouline Turkey, hosted a beautiful event in her store full of Assouline books and her own creations Madame Malachite.

Chez Dede at Bergdorf Goodman New York - Windows on Fifth avenue and Italian Chic presentation
October 16, 2018

On the occasion of the launch in the USA of their book ITALIAN CHIC published by Assouline, Chez Dede has been invited by Linda Fargo to invade two windows of the famous Department Store Bergdorf Goodman on Fifth Avenue.
The illustrations of Andrea Ferolla and the photographies of Daria Reina created the perfect scenery for the best of Italian designers presented in the store. 
On the 6th floor of Bergdorf Goodman, an international crowd came to meet the authors and drink a glass of Prosecco.
The party continued at Omar at Vaucluse for an intimate after-diner celebrating Italian style and cuisine.

Italian Chic - book presentation at Maison Assouline London
October 2nd, 2018

The flagship store in London of international publisher Assouline hosted a very Italian presentation of Italian Chic, the book of Daria Reina and Andrea Ferolla. Campari, vespa and Italian vibes. 

Italian Chic - book presentation at Chez Dede Rome
September 13th, 2018

Chez Dede celebrated the launch of the book Italian Chic published by Assouline with the illustrations of Andrea Ferolla and the photographies by Daria Reina. A special night in the store and the atelier where the two founders of Chez Dede create and curate their dedeist vision. The garden was again the stage of a chic moment with Italian treats by Pierluigi and excellent wine by Angelo Negro Winery.

Italian Chic - book presentation at Assouline Paris
September 6th, 2018

Daria Reina and Andrea Ferolla presented Italian Chic, their book published by Assouline at the historical bookstore of the publisher in Rue Bonaparte. Friends, journalists and lovers of Italy came to receive their signed copy and drink a glass of Angelo Negro wine.

Monserrato Stories - Chapter 1, A special night at Chez Dede and Soledad Twombly’s Archives
May 17th, 2018

Chez Dede and Soledad Twombly Archives decided to gather to conceive a series of events called The Monserrato Stories. On the occasion of the first chapter held on May 17th, the most sophisticated street of Rome became the stage of two events. At Chez Dede, the Master of Fashion Illustration David Downton presented his new book dedicated to 21 glorious years of Haute Couture illustrations.
At Soledad Twombly’s Archives, Sebastian Aldao presented a private collection of rare and unique antique rugs from the North of Argentina.
The happy crowd passed from a location to another, enjoying the Spring blowing in this aristocratic street of Rome.

Preview of the art film « Mer de Sable », by MALEA.
November 30th, 2017

Chez Dede hosted the preview of Mer de Sable, an art film by MALEA. The 10 min movie of the young Italian director tells the story of the three days that Henri-Cartier Bresson spent with the Crosbys, a couple of surrealistic authors. Those three days radicaly changed the vision of the famous photographer. 
For the event, Chez Dede transformed its bookstore in a projection room. The public met the director and the cast of the film and enjoyed a drink in the garden of Palazzo Antonelli Capponi, with the signature cocktail by Hotel Eden.

The Roman Journey, an exhibition by David Downton, Andrea Ferolla, Richard Haines – June 8th, 2017

Chez Dede hosted the Roman Journey, an exhibition of illustrations by David Downton, Andrea Ferolla and Richard Haines. 
The three illustrators spent 5 days, from June 4 to 8 in Rome enjoying curated visits, encounters and échappées belles and experiencing the unmissable dolce vita, symbol of the city. During the final evening, on June 8, the artists showed the result of their roman ride in the atelier of Chez Dede, all set up for the occasion, opening the doors of the Salon to a larger but still selected and careful public.

Carlos’places booksigning. April 12th, 2017

Carlos Souza, the famous Brand Ambassador of Valentino signed his Assouline book Carlos’ Places in the salon of Chez Dede. On a beautiful day of spring with sophisticated and cool crowd, a mix of fashion, creatives, artists, gathered in the hidden garden, drinking the special Valentino signature cocktail.

Inauguration of Assouline Rome and The Italian Dream booksigning. December 7th, 2016

A joyful crowd came to discover the new bookstore of Assouline in Rome hosted in Chez Dede flagship store. On that occasion,  Gelasio Gaetani Lovatelli signed his beautiful book published by Assouline about Wine and Italy.

Booksigning of « Ma Vie à Paris ». October 6th, 2016

Benoit Astier de Villatte and Ivan Pericoli, the founders and creative directors of Astier de Villatte came to Rome to sign their unique guide to Paris way of life « Ma Vie à Paris ». They offered an amazing performance filling the books to sign with funny, lovely stamps

« Démodé » Mia Le Journal magazine launch during AltaRoma. January 29th, 2016

Chez Dede participated in the roman fashion week presenting the launch of the issue n.3 « the White Issue »of Mia Le Journal, an independant fashion magazine created by Federica Trotta Mureau and Danilo Falà. The event also showcased the presentation of the new tote bag by Chez Dede, Via di Monserrato in coated fabric, dedicated to the street.

Booksigning of David Downton’s illustration book. November 10th, 2015

Chez Dede welcomed a dear friend and one of the most talented Fashion illustrator, David Downton, for the signing of his book « Portraits of the world’s most stylish women ».