Creative Direction and Studio

Daria and Andrea

Andrea Ferolla and Daria Reina are a couple in life and in creativity. They have been working as designers and Communication Consultants for the luxury industry for more than 20 years. He draws, she takes pictures. He is Italian, she is french-italian. Chez Dede is the expression of their compulsivity for travel, poetry, beauty and art.

Behind the scene, the studio

In their studio, hidden behind the heavy velvet curtains in the back of the store, Daria and Andrea conceive Chez Dede collections and develop collaborations with other brands. Their studio is also the place where, by appointment, they provide internal design consulting for Hotels, retail, home. Filled with art, books, photos, and facing a beautiful hidden garden, it is the perfect place to be inspired.