Italian Chic - book presentation at Maison Assouline London
October 2nd, 2018
The flagship store in London of international publisher Assouline hosted a very Italian presentation of Italian Chic, the book of Daria Reina and Andrea Ferolla. Campari, vespa and Italian vibes.
Italian Chic - book presentation at Chez Dede Rome
September 13th, 2018
Chez Dede celebrated the launch of the book Italian Chic published by Assouline with the illustrations of Andrea Ferolla and the photographies by Daria Reina. A special night in the store and the atelier where the two founders of Chez Dede create and curate their dedeist vision. The garden was again the stage of a chic moment with Italian treats by Pierluigi and excellent wine by Angelo Negro Winery.
Italian Chic - book presentation at Assouline Paris
September 6th, 2018
Daria Reina and Andrea Ferolla presented Italian Chic, their book published by Assouline at the historical bookstore of the publisher in Rue Bonaparte. Friends, journalists and lovers of Italy came to receive their signed copy and drink a glass of Angelo Negro wine.
Monserrato Stories - Chapter 1, A special night at Chez Dede and Soledad Twombly’s Archives
May 17th, 2018
Chez Dede and Soledad Twombly Archives decided to gather to conceive a series of events called The Monserrato Stories. On the occasion of the first chapter held on May 17th, the most sophisticated street of Rome became the stage of two events. At Chez Dede, the Master of Fashion Illustration David Downton presented his new book dedicated to 21 glorious years of Haute Couture illustrations.
At Soledad Twombly’s Archives, Sebastian Aldao presented a private collection of rare and unique antique rugs from the North of Argentina.
The happy crowd passed from a location to another, enjoying the Spring blowing in this aristocratic street of Rome.
Preview of the art film « Mer de Sable », by MALEA.
November 30th, 2017
Chez Dede hosted the preview of Mer de Sable, an art film by MALEA. The 10 min movie of the young Italian director tells the story of the three days that Henri-Cartier Bresson spent with the Crosbys, a couple of surrealistic authors. Those three days radicaly changed the vision of the famous photographer.
For the event, Chez Dede transformed its bookstore in a projection room. The public met the director and the cast of the film and enjoyed a drink in the garden of Palazzo Antonelli Capponi, with the signature cocktail by Hotel Eden.
The Roman Journey, an exhibition by David Downton, Andrea Ferolla, Richard Haines – June 8th, 2017
Chez Dede hosted the Roman Journey, an exhibition of illustrations by David Downton, Andrea Ferolla and Richard Haines.
The three illustrators spent 5 days, from June 4 to 8 in Rome enjoying curated visits, encounters and échappées belles and experiencing the unmissable dolce vita, symbol of the city. During the final evening, on June 8, the artists showed the result of their roman ride in the atelier of Chez Dede, all set up for the occasion, opening the doors of the Salon to a larger but still selected and careful public.
Carlos’places booksigning. April 12th, 2017
Carlos Souza, the famous Brand Ambassador of Valentino signed his Assouline book Carlos’ Places in the salon of Chez Dede. On a beautiful day of spring with sophisticated and cool crowd, a mix of fashion, creatives, artists, gathered in the hidden garden, drinking the special Valentino signature cocktail.
Inauguration of Assouline Rome and The Italian Dream booksigning. December 7th, 2016
A joyful crowd came to discover the new bookstore of Assouline in Rome hosted in Chez Dede flagship store. On that occasion, Gelasio Gaetani Lovatelli signed his beautiful book published by Assouline about Wine and Italy.
Booksigning of « Ma Vie à Paris ». October 6th, 2016
Benoit Astier de Villatte and Ivan Pericoli, the founders and creative directors of Astier de Villatte came to Rome to sign their unique guide to Paris way of life « Ma Vie à Paris ». They offered an amazing performance filling the books to sign with funny, lovely stamps
« Démodé » Mia Le Journal magazine launch during AltaRoma. January 29th, 2016
Chez Dede participated in the roman fashion week presenting the launch of the issue n.3 « the White Issue »of Mia Le Journal, an independant fashion magazine created by Federica Trotta Mureau and Danilo Falà. The event also showcased the presentation of the new tote bag by Chez Dede, Via di Monserrato in coated fabric, dedicated to the street.
Booksigning of David Downton’s illustration book. November 10th, 2015
Chez Dede welcomed a dear friend and one of the most talented Fashion illustrator, David Downton, for the signing of his book « Portraits of the world’s most stylish women ».