Creative Direction and Studio


Daria and Andrea

Andrea Ferolla and Daria Reina are a couple in life and in creativity. They have been working as designers and Communication Consultants for the luxury industry for more than 20 years. He draws, she takes pictures. He is Italian, she is french-italian. Chez Dede is the expression of their compulsivity for travel, poetry, beauty and art.

photo Allegra Martin

photo Allegra Martin

Creative collaborations

In their studio, hidden behind the heavy velvet curtains in the back of the store, Daria and Andrea conceive Chez Dede collections and develop collaborations with other brands : pyjamas with Le Moult, hand painted gloves with Agnelle, leather wallet with the japanese brand Ganzo, hats with SuperDuper or illustrated dishes with Les Ottomans.


Behind the scene, the studio

Their studio is also the place where, by appointment, they provide internal design consulting for Hotels, retail, home. Filled with art, books, photos, and facing a beautiful hidden garden, it is the perfect place to be inspired.