BOOK  - May 2018

«Who says they are only for keeping your hands warm?
A symbol of prestige and nobility as early as ancient Egyptian times, gloves are without doubt
the chicest of accessories. Making them even more irresistible today is the unmistakable touch of Andrea Ferolla, the co-founder with Daria Reina of Chez Dede, located in Via Monserrato in Rome's most baroque and artistic district; a kind of cabinet de curiosités full of charm, research and craftsmanship. Its new collection of gloves are unique, hand painted pieces of extreme elegance, designed in collaboration with Paris brand Agnelle, which has been synonymous with superior quality since 1937 and sought-after supplier of Dior, Lanvin, Givenchy, Alaia. F.I.»

 


Elle - May 2018

«… Da visitare, poco distante, è la boutique di Daria Reina e Andrea Ferolla, alias Chez Dédé (in via di Monserrato 35), che sposa made in Italy e lusso nomade: oltre alle famose shopper in canvas (iconica la St. Barth) e alle collezioni di ricerca (come i pigiami di Praline Le Moult o i cuscini di Maison de Vacances), un’ottima selezione di mobili e oggetti vintage. …»

 


The Monocle Travel Guides Series Rome - ongoing edition

«Andrea Ferolla and Daria Reina longtime creative directors and consultants for a wide roster of luxury brands, had always created gifts for their clients - but their savy friends soon convinced them to launch a brand of their own. All of Chez Dede’s totes are inspired by the memory of a place the pair have visited, from Tangiers to St Barts, Singapore to Salina."»


Departures Magazine - March/April 2018

«“We believe in handicraft and people who make something magical with their work,” said Reina, who with her partner will launch a Chez Dede women’s collection this year. “Something is happening in Rome, although slowly.” »


Robb Report - September 2017

«In the words of Carlos Souza, Worldwide brand Ambassador, Valentino « I love the particular taste of Chez Dede. They have myriad special items, and I love their pajamas and incense ».
In the words of Fabio Salini, jewelry designer « Chez Dede is a very special place where you can indulge your senses : the scent of candles and perfumed paper, the beauty of a new and creative handbag. Drawings, refined books, and poetic objects are all in one place here »


Roma Maxima, La Repubblica  - ongoing edition 2018

« Il suo nome potrebbe fare pensare ad un brand d’oltralpe, ma Chez Dede è un marchio che sostiene il Made in Italy e la sua eccellenza artigiana. In via di Monserrato nasce il loro primo flagship store, qui i direttori creativi Daria Reina e Andrea Ferolla hanno dato vita a un luogo che celebra la ricerca e l’eccellenza. »


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Wish Magazine - September 2017

About the decor of Hotel de Ricci « Ferolla and Reina have seen brilliantly to the nostalgia factor, via a design narrative that nods to the 1960s heyday of Roman style: suites boast whimsical wall murals painted by Ferolla (who’s also a fashion illustrator known for his naughty Gallic-influenced sketches of long-limbed, déshabillé young ladies), and collections of prime mid-20th-century furniture are artfully grouped in every space, meticulously refurbished with artisanal textiles from producers Reina features at Chez Dédé.»


Louis Vuitton City Guide Rome - Ongoing edition 2018

« Andrea Ferolla and Daria Reina run one of the most fascinating enterprises in Rome. Franco-italian, they baptized their curiosity cabinet with a name befitting a French Café. The swanky-yet-charming Chez Dede displays its own limited-edition creations and collections that mix Parisian insolence and Roman nonchalance. »


T Magazine of the New York Times - August 2017

« For the guest rooms, Lisi enlisted the help of his neighbors Daria Reina and Andrea Ferolla of Chez Dédé — the Old World concept shop known for those lettered canvas totes found on fashionable beaches the world over. »


The Escapist Monocle - Issue 06, 2017

Daria Reina and Andrea Ferolla opened Chez Dede in 2015, as both physical presence for their branding agency and a way to explore their other passions. Printed and hand-drawn illustrations by Ferolla line the walls, alongside Chez Dede’s trademark accessories ; leather totes and clutches are particularly sought after. Despite insisting they « aren’t really shopkeepers », Reina has a knack for retail : she has brought several labels to Rome, such as Parisian ceramicist Astier de Villatte. »


How To Spend it UK - November 2016

« The brainchild of Daria Reina and Andrea Ferolla – two of Italy’s top creative directors who have worked with such names as Bulgari – Chez Dédé is a bricks-and-mortar homage to an arguably endangered concept of truly handmade luxury. “For us – and I know this will sound high‑minded, but it’s true – this store is sort of a gift,” says Reina. “One through which we can work with real craftspeople, who are creating things that are poetic and beautiful, and absolutely not what the market dictates they should be making.” »


Marie-Claire 2 – Spring/Summer 2013

« Souvenirs de chics vacances. Unis dans le privé comme dans le travail au sein de leur agence romaine de communication institutionnelle, Daria Reina et Andrea Ferolla ont imaginé, en parallèle, la nouvelle marque Chez Dede. Pour l’heure, celle-ci se focalise sur des cabas de ville et de plage, tous imprimés de références à des destinations mythiques où il fait toujours bon se reposer. »


Novum, World of Graphic Design - January 2012

« With an acute eye Ferolla Reina draw upon past art, advertising and magazine graphics, and with a reverential nod towards Bodoni, Rodschenko and Brodovich, they combine historic decorative typefaces in their layouts ».


Read more on-line

Vanity fair France - June 2017

« Sur le terrain, fixer sa base via Monserrato, à deux pas du Campo de' Fiori en imitant David Downton, Andrea Ferolla et Richard Haines, invités en juin dernier par le concept-store Chez Dédé à accomplir en trois jours un mini-Grand Tour en ville pour y peindre, croquer, dessiner les meilleurs instants romains du moment. Ferolla ne venait pas de loin puisqu'il est le co-fondateur avec Daria Reina de Chez Dédé, adresse romaine nec plus ultra s'il en est.»


Vogue Us - September 2017

« As they say, when in Rome, do as the Romans do. That’s especially true if those locals are as stylish, sophisticated, and in-the-know as Daria Reina and Andrea Ferolla, the husband-and-wife team behind Chez Dédé, a one-of-a-kind line of accessories and a very special and singular gallery/boutique in Rome.”»